25OctFrom Nokia to Vertu

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Nokia, from cell phone manufacturer to …

Nokia has developped 24000 dollars high end luxury phones … vertu
It raises the design aspect, it is hand craft like a high hand brand. The idea here is to propose the newest material and a taylored service, same idea than Gucci, you buy a Gucci because you try to reach the high end.

‘Vertu was born from an obsession to create a personal communication instrument that deployed craftmanship and technology in a way that had never been achieved before’

on Vertu’s website

From the product design, GSD course 2315



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