12JunFramework: the four pleasures?

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Designing Pleasurable Products by Patrick Jordan presents four pleasures to understand human experience (with products and services). In an interview for design and emotion he explains: “The Four Pleasures is a framework developed in the field of anthropology. In his book, The Pursuit of Pleasure, Lionel Tiger identifies four different ways in which humans can feel pleasure. These are: physiologically [the body and the senses], psychologically emotions and thoughts], sociologically [relationships], and ideologically [values]. I thought that if we applied the framework to understanding people and what they wanted from products, it could provide some useful insights and help guide design, marketing and branding decisions as well as business strategy.”
His book aims to help designers structure their approach in understanding their users.



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